Monday 13 September 2021

Joe "Mr. Google Eyes" August born 13 September 1931


Joe August (September 13, 1931 – August 9, 1992) was an American blues and R&B singer and songwriter who performed and recorded as "Mr. Google Eyes" or sometimes "Mr. G". 

Although little known to general audiences, Mr. Google Eyes looms large in the history of New Orleans R&B -- not only did his first sides predate the recording career of Fats Domino, but many of the city's soul luminaries count him as a pivotal influence. Born Joseph Charles Augustus in New Orleans, Louisiana, his family moved to the newly opened Iberville Projects in 1940. 

He gained his formative musical experience as a member of the First Emmanuel Baptist Church choir, but found himself most deeply attracted to the blues. As a teen, Augustus worked as a delivery boy for local restaurateur Dooky Chase, who bestowed upon him the "Google Eyes" appellation because he could rarely peel his sight away from the eatery's female clientele. 

Chase also sponsored a local jazz band, and on occasion Augustus sang a few numbers, gradually earning enough money to buy his own PA system. He used the PA as a bargaining chip to sit in on other acts' sets, and in time earned a steady gig at the local Downbeat Club, appearing opposite Roy Brown. Often billing himself as "Mr. Google Eyes," sometimes he appeared as simply "Mr. G," a nickname conferred after a performance in support of Billy Eckstine, himself Mr. E. 

Although Brown, Paul Gayten, and Annie Laurie were the first New Orleans R&B artists to enter the recording studio, Augustus was not far behind, making his debut for the black-owned Coleman Records with 1946's "Poppa Stoppa's Be-Bop Blues"; he was still just 15 years old at the time, and accordingly the label proclaimed him "Mr. Google Eyes -- the world's youngest blues singer." "No Wine, No Women" soon followed, and resulted in an endorsement deal with Monogram Wine. "Rock My Soul" was another hit, and prompted Columbia Records to buy out Augustus' Coleman contract. 

                               

His Columbia debut, "For You My Love," appeared in 1948, but too late Augustus discovered the reverse racism that led many African American-owned record retailers to boycott the largely white Columbia catalogue. Sides including "Life Can Be a Hard Road to Travel," and "Cryin' for You," followed as one decade turned into the next, and even though Mr. Google Eyes never enjoyed the same commercial success as many of his contemporaries, his records sold well enough to support a tour with singer Al Hibbler, and he also appeared at the legendary New York City jazz club Birdland on bills headlined by Charlie Parker and Miles Davis. 

After marrying a woman from Newark, NJ, Augustus settled there circa 1951. There he befriended bandleader Johnny Otis, then working A&R for the Duke/Peacock family of labels. After his contract with Columbia expired, Augustus signed with Duke, cutting sides like 1953's "Play the Game" as well as writing Otis' smash "Please Forgive Me," but a series of bad deals and poor financial decisions left him broke, and in 1955 he relocated to California, working the Los Angeles club circuit alongside Otis in addition to making the occasional record like the Flip label release "Strange Things Happening in the Dark," credited to Joe August. 

Aaron Neville & Mr. G

By 1960 he was back in New Orleans, MC-ing an all-star revue at the Bourbon Street club Sho-Bar. After his marriage dissolved, he began dating a white woman, a relationship that brought him so much grief from police that he attempted to break it off, at which point the woman shot him in the abdomen with a rifle. Augustus survived the attack, and although miscegenation charges were soon dropped, he vowed to remain as far from Bourbon Street as possible, bringing his performing career to a halt. In 1965 Augustus cut his final record, the Allen Toussaint-produced "Everything Happens at Night," again billing himself as Joe August. For years after, he worked as a bartender and MC, occasionally performing alongside Earl King and Deacon John in the New Orleans Blues Revue. 

In the mid-1980s, Swedish R&B aficionado Jonas Bernholm contacted August after meeting him on a trip to New Orleans. With his permission, Bernholm arranged to re-release seventeen of August's recordings from 1949 until 1954 on the Swedish label Route 66, a division of Mr R&B Records. Bernholm made certain to pay royalties to August and other R&B artists whose music he reissued. In letter to Bernholm dated November 11, 1986, August wrote of his performing prowess. "I have been blessed and in good health. I'm able to perform two good hours without a break and hold the people in the palm of my hand." 

He died in New Orleans in 1992, aged 60. At his jazz funeral, Mac Rebennack (Dr. John) said: "It is with great pride that we carry the message of the blues that you instilled in us as children. 

(Edited from AllMusic & Wikipedia)

4 comments:

boppinbob said...

For “Joe "Mr. Google Eyes" August – The New Orleans Blues Shouter“ go here:

https://krakenfiles.com/view/lMZZ6gXOQk/file.html

1 No Wine - No Women
2 Oh Ho Doodle Lu
3 Who's Little Who Are You?
4 Poppa Stoppa's Be Bop Blues
5 For You My Love
6 Life Can Be A Hard Road To Travel
7 Young Boy
8 Crying For You
9 O What A Fool
10 Rock My Soul
11 Boogie With Calypso
12 Rough And Rocky Road
13 My Old Love
14 Lead Us On
15 I'm Glad You're Coming Home
16 Play The Game
17 Love Me
18 Strange Things Happen In The Dark
19 Tell Me
20 Everything Happens At Night

This vinyl album was later released in 2009 as an mp3 album titled “The Very Best Of Joe Mr. Google Eyes August”.


D said...

I always wondered where Google got it's name from.

Crab Devil said...

Well, "little known to general audiences" sounds about right;
but, in any case, thank you for this post.

bluesjumper33 said...

Thanks Bob ! Looking for this for a while !